A couple of days ago I took off a couple hours off mid-day to give my son’s math and science class a talk on veterinarianism and animal care. I dragged along a tech, my Sophie and little Tulip, who is no longer so little. (At forty-five pounds, she’s more than doubled her weight since she first came to me six weeks ago.)

The small class of thirteen gifted-program fourth-graders was so full of...

In last month’s issue of Veterinary Economics there’s an article by Mark Opperman, CVPM on the power of online veterinarian ratings to either boost or bite into our bottom lines. Apparently, service-review sites like InsiderPages, CitySearch and ReadyVetGo can really make a difference to our potential Web-surfing clientele.

Vets are urged to Google their hospitals to learn more about what...